2. BB Agency
www.strongtowerwm.com
We partnered with Strong Tower Wealth to create a timeless, high-end brand identity that truly reflects their core values of family, legacy, and protection. Drawing inspiration from their tagline, “Protect the Keep,” we developed a brand that seamlessly integrates these values into every element, from the icon to the overall graphic design. This new branding aligns with Strong Tower's commitment to building personalized, comprehensive wealth plans that emphasize trust, transparency, and long-term success for their clients.
Strong Tower's rebrand features a simple monogram icon resembling a window overlooking a keep, the classic Adelon Serial for wordmark and headings, and a handwritten font for the tagline. Elegant, castle-inspired patterns serve as background elements in various color combinations, while a nature-inspired color palette and minimalist layouts keep the focus on content.
With this rebranding, we aimed to create the perfect balance for Strong Tower, making the brand both high-end and approachable. By integrating the concepts of family and legacy with a contemporary look, we ensured that the new identity reflects Strong Tower's commitment to long-term relationships and trust.