2. BB Agency
www.playbypoint.com
Playbypoint was founded on a simple belief: racquet sports are magic. Yet everything beyond the game felt broken—systems were disconnected, workflows clunky, and tools unhelpful. By partnering with clubs, coaches, and players, the team built a platform designed for how racquet clubs actually run—streamlining operations, engaging members, and boosting revenue.
With this rebrand, we aimed to elevate the brand with a sleek, modern identity that reflects leadership in the industry, highlights the product through clean and impactful visuals, and conveys its core values—Innovation, Empathy, Simplicity, and Flexibility—without relying on clichés.